How to plan a website that wins customers

A great website starts long before anyone opens a design tool. The businesses that get the best results are the ones that are clear about who they are talking to and what they want visitors to do.

Start with your customer

Write down the three questions your customers ask most often. Each one should be answered clearly on your website, ideally on the page where they will look for it.

Decide on one main action

Whether it is booking a call, requesting a quote or buying a product, every page should guide people towards one clear next step.

Gather your content early

Photos, testimonials and service descriptions take longer to prepare than most people expect. Starting early keeps your project on schedule.